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Welcome to Sweet Serendipity Online Women's Boutique

welcome to

Sweet Serendipity

Welcome to Sweet Serendipity, the go-to boutique for modern women searching for stylish and comfortable clothing for any occasion. As a full-time teacher, I understand the need for practicality without compromising on style. That is why I opened my boutique in February 2023, to provide a wider range of clothing options that are perfect for the classroom or any other busy lifestyle. At Sweet Serendipity, we cater to women of all ages and sizes, with new arrivals released every week for endless options. Whether you prefer to shop in our Ashford, Alabama storefront or online, we want every woman to feel confident and comfortable in the perfect outfit from Sweet Serendipity. Thank you for choosing us for all of your fashion needs.

I was in Ashford on Friday and stopped in to look around. Beautiful store, friendly & helpful employees. I found two dresses. Both are fabulous.

Eileen Petersen

I was very pleased with my purchase! will recommend this boutique to all of my friends!

Charlotte Reynolds Carter

Reasonable prices and quick customer service. Lots of fun clothes to choose from!

Sheila Lovvorn Taylor


No need to worry if we're legit! We're a family owned & operated boutique out of Ashford, Alabama.


Have questions? Get in touch with us at any time. Send us a message here!